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HOTEL
LABEL ARTISTS
AMERICAN
ILLUSTRATOR DANIEL C. SWEENEY
by
Joao-Manuel Mimoso
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I have always prized
the work of illustrators because they cannot fake talent. Traditionally
they worked for magazine editors or for printers who often considered
them as easily replaceable suppliers without enough individuality
in style to make a difference. And these employers could not be
tricked into taking cat for rabbit under the cover of a so-said
"individual artistic style". Whatever the subject it had
to be rendered in perfect proportions and with eye appeal to match,
or else...
Many illustrators were
gifted artists who, nevertheless, were all but forgotten upon their
deaths. People today do not recognize their names and, in fact,
whenever they did not sign their work their existence as artists
is entirely obliterated. And, when auctioned, their sometimes magnificent
masterworks are now listed under the degrading heading "anonymous
posters".
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Dan Sweeney was a remarkable
illustrator who, fortunately, signed his work and in his lifetime
obtained enough recognition to be mentioned today in a few "Who
is who in Art" books. Yet, as far as I know, his work has never
been collected in a monograph, however short it might be. So, readers,
this unpretentious effort may well be a first!
Dan Sweeney was born
in 1880 in Sacramento, California. Details of his early years are
unknown but he must have started at illustration around the turn
of the century. By 1914 he was already sufficiently known to be
hired to illustrate a book but most of his work as a book illustrator
seems to have been done in the late 1930s and early 1940s.
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Most of Dan Sweeney's
illustrations were done for newspapers and magazines as the San
Francisco Chronicle, Collier's, Overboard Monthly, World Traveler
and others. He also did theater and travel posters and other illustrations.
He was considered a specialist in western and marine subjects.
And this brings us to
his work in labels. Apparently his illustrations of exotic scenes
caught the eye of a manager of the Hong-Kong & Shanghai Hotels
concern and he was commissioned to design labels for the several
hotels of the group in Hong-Kong, Shanghai and Peking. His commission
may have been received during a trip to the Orient because he did
labels for a number of other Asian hotels, all datable to a short
period in the late 1920s.
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This
label for the Saigon Palace Hotel has all the characteristics
of a Sweeney label except the type used for the name of the hotel.
Also, there is a suspicious smudge in the foreground that might
result from the erasing of his signature... Was this made after
a Dan Sweeney illustration? Or is it just an imitation done for
a hotel owner envious of the Continental Palace's superior label?
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I know of 11 labels signed
by Dan Sweeney for the following hotels: Hong-Kong Hotel; The Peak
Hotel, HK; Peninsula Hotel, HK; Repulse Bay Hotel, HK; Grand Hotel
des Wagons-Lits, Peking; Astor House, Shanghai; Majestic Hotel,
Shanghai; Palace Hotel, Shanghai; Grand Hotel Metropole, Hanoi;
Continental Palace Hotel, Saigon; and Manila Hotel (to me, his best
label). They all share the same general dimensions (9X14 cm), they
all have the name of the hotel in a serifed type of the Times News
Roman family, and they are all printed by the four-color process
on a variety of papers including a granular sort that offers the
best color rendition. The
same illustrations used for labels were used in publicity folders,
cards (the same size as labels but printed on heavier stock) and
postcards.
Dan Sweeney died in 1958
but his fine labels remain. In their time they were amidst the finest
on travelers' luggage and because of their appeal were widely imitated
(e g: Gloucester Hotel in HK, Saigon Palace Hotel, and several others).
Some of these labels may even stem from original designs by Dan
Sweeney for these same hotels, that I have not seen yet. Actually
chances are that my list is not complete, which makes the quest
all the more interesting!
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This
label, for the Gloucester Hotel in Hong Kong, goes to the point
of using the same sort of types as did Sweeney in his classical
designs. But it lacks the ease of rendering of the human figure
and the superior treatment of background details. Very likely
it is just a not very successful attempt at the elusive Sweeney
style.
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Lisbon, Portugal
DEC 2003
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