was a Parisian printer that, in time, would specialize in
the printing of hotel labels, much as Richter in Italy. Boutillier's
first hotel labels were issued around 1890 and those that I know
do not show particular promise. The XIX century issues were marked
By the early 1900s Boutillier
had developed his style: a typical label of the time was elliptical
with the name of the hotel in a tasteful Art Nouveau or calligraphic
lettering, over a decorated ground, often with the use of gold ink.
Such designs were produced for some of the most famous French hotels
of their day and the best of them are of timeless good taste. By
1911, labels were being marked "Pap Imp des Hôtels, A.Boutillier".
From the trade name used by the printer (roughly translatable as
Paper-supplier and Printer to Hotels) we may deduce that, by this
time, the demand was large enough for Boutillier to make of the
hotel business its niche. Other marks of the 1910s included "Imp.
A.Boutillier" and "Imp. A.Boutillier 1, rue du 29 Juillet, Paris".
But many labels recognizably printed by Boutillier were unmarked
(although, occasionally, unmarked labels are found with a hand-written
note identifying the printer).
During the First World
War, the original owner sold (or lost control over-) the business,
so that by 1917 labels were being marked "Imp des Hôtels J.Devouge,
Paris". During the 1920s, the company produced some interesting
deco labels. At the time the printer's issues were marked with the
texts: "Pap. Imp. des Hôtels, 1 rue du 29 Juillet, Paris"; "Imp
des Hôtels, G.Grandjany, Paris"; "Devouge, Grandjany Sucs."; or
"Imp des Hôtels, B.Grandjany, Paris".
As Richter, Boutillier
developed a characteristic style that was imitated by others. However
it was not quite as graphic and, after two decades, it was abandoned.
As Richter, Boutillier produced some spectacular designs but the
catchiest of these were one-of-a-kind and did not have, as in Richter's
case, the family resemblance that defines a style. Appropriately
Boutillier remained a printer for French hotels and never expanded
significantly beyond the country's European borders.